Led copywriting from concept to execution, and supported the marketing planning including creative brainstorming, internal presentations, and press releases. Ensured all key messaging aligned with the brand’s voice and strategy across platforms.
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Simultaneous with the Paris edition, I spearheaded the copywriting for Vogue Threads Manila, adapting the concept for a local audience. While overseeing the campaign content, I focused on cultural relevance and tone to achieve a cohesive yet distinctly regional execution.
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